Influencer Marketing

I specialize in building effective, meaningful partnerships between brands and creators to drive awareness and engagement. My role includes talent selection, contract creation and negotiation, content strategy and approval, and post-campaign reporting. I focus on creating impactful content and storytelling that foster long-term relationships between client and talent- ultimately boosting engagement, brand awareness, and sales.

Campaign Objective: Client was dissatisfied with the level of exposure they were getting from their event despite expenditure and previous Influencer campaigns.

Campaign summary: Our main goal was to increase impressions and engagement. I carefully examined reports from previous year to develop a campaign that fixed issues with audience fatigue, low retention rate, and repetition. 9 influencers were activated to showcase their favourite aspects of the client’s event. A total of 47 posts went live during the campaign.

Insights:

Over 22,000,000 impressions ( +16% on the previous year)
33,000,000 views ( +53% on the previous year)
Nearly 10,000,000 total engagements (+72% on the previous year)

Campaign Objective: Clients wanted to target a new, younger audience to consider their account as a platform.

Campaign summary: After completing market research, I found that Pet Influencers were very popular in the new target audience. Therefore, I launched a new social first campaign using big named pet influencer’s native styles. 28 posts were activated across 4 platforms.

Insights:

Over 100 M total followers across 4 influencers
26,000,000 Impressions
40,000,000+ views

Social Media Management

I help brands build their online social presence through thoughtful strategy, brand awareness and community management. With experience in managing content calendars, collaborations and analytics, I can adapt to whatever the client’s objectives are. As a main communication platform between client and customer, I make sure their social media reflects the brand as a whole and acts to connect with audiences and achieve measurable results.

Engaging creative that is made to be liked and shared.

I developed a social media presence for a start up client with the goal of increasing brand awareness. Through creative strategy and storytelling, I built a consistent, on-brand profile that strengthened the client’s identity and recognition. With thoughtful posts and community engagement, the client achieved a 170% increase in followers YoY.

I strategize and plan communications with clients to help them reach their objective. Through fun and innovative collaboration ideas (like the one shown here) I help clients expand their network and reach their goals. This post achieved an ER of 4.8%.

“Social media is not a media. The key is to listen, engage, and build relationships”

David Alston

Digital Ads

I design and manage data- driven marketing strategies to help brands grow online. With experience creating and optimizing paid campaigns across Meta and Google, I am able to turn ad spend into real growth for clients.

A Snapshot of a Digital Ads campaign that I ran for a product that cost $205 RRP.

I developed a campaign that featured a wide variety of creative. I tested and analysed trends on each creative to determine which were successful across multiple ad campaigns and refined audiences.

Result: End of year report saw an average CPR of $65 which was a 55% decrease on the previous year (prior to this strategy). ROAS also improved from a 2:1 to 4.5:1.